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Armannsdottir, G., Pich, C. and Woodall T. (2014). Projection and personality: a provisional study of aspiring marketers, Proceedings of the UK Academy of Marketing Conference, Bournemouth University, 7-10 July 2014.
Woodall, T. (2004). Why marketers don't market: rethinking offensive and defensive archetypes. Journal of Marketing Management, 20(5-6), 559-576.
Woodall, T. (2007). New marketing, improved marketing, apocryphal marketing: Is one marketing concept enough?. European Journal of Marketing, 41(11/12), 1284-1296.
Woodall, T. (2012). Driven to excess? Linking calling, character and the (mis) behaviour of marketers. Marketing Theory, 12(2), 173-191.
Woodall, T., & Swailes, S. (2009). Conceptualising and measuring defensive marketing orientation (DMO): some inaugural thoughts on assessing marketing's place in ‘society's doghouse’. Journal of Strategic Marketing, 17(5), 345-364.
FTE Category A staff submitted: 23.00
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