Lyric Planning: The Marketing Theory of Poetic Moments

Planners in the creative industries produce insights in the combined worlds of shared cultural and individual algorithmic consumer connections. The communication concepts that are destined to propagate in this experiential and digital space are meant to change behaviour in brand contexts. The ability to locate affect switches in order to make behavioural ideas work not least requires an intuitive assemblage of the quality of discontinuous moments in which humans and stuff interact. This research theme builds on the exploration of the construct of lyric planning to access the consumer’s contemporary autopoietic ability to enter and leave social systems at any time, and participate in many different ones without deep mythical or symbolic relationships. The insights of planners to sense the temporary lyrical stances in real and virtual brand experiences requires a presentation of engaged, temporary and situational instants that inspire the creation of great ideas.

The prospective PhD project contributes to the theoretical development of the lyrical qualities of poetics in a post-co-creative digital reality, after the bygone age of marketing rhetoric.

The project is situated across the pragmatic vocational world of digital engagement planning in emerging and established advertising agency and digital consultancy networks, and the cutting edge of performative, poetic and qualitative methodologies in the heretical academic tradition. It is productively embedded in a connected network of reputed academic researchers across the globe.

Given the wider conceptualisation of the project in 2017-2020 and its prospective situated contexts in the coming years, the supervisor is specifically interested in prospective applicants from New Zealand, Australia and Japan.

Candidates interested in the broad theme of lyrical planning are encouraged to confirm their research interests in this theme based on prior Masters research and performative methodologies related to one of the following research areas: 
 
o Poetics
o Digital Humanities
o Art History
o Engagement Planning
o Brand Strategy
o Critical Literary Perspectives on Consumer Culture

More information on the primary supervisor Dr. Roel Wijland:  
http://www.otago.ac.nz/marketing/staff/otago080051.html
https://www.researchgate.net/profile/Roel_Wijland