Strategic Heritage Management of a Medieval Building: A Practice–led PhD. A case study Newcastle Cathedral (Advert Reference: RDFC18/ARTS/TWOMEY)

Project Description:
This project aims to strategize events management in a medieval building designed to be community facing, evaluating how to bring it to a new place in the life of the community, through a series of managed interventions, prioritizing organizational aims. The strategy is tailored to the objectives of the Cathedral’s management team. It takes a new approach to re-situating medieval heritage in a single frame of staged strategic events management. The student will engage as a member of the Cathedral team, leading some aspects of management in the context of a Heritage Lottery Fund project.

The project aims to re-position the management strategy tailored to the objectives of the Cathedral’s Board. It will also take a new approach to re-situating medieval heritage in a single frame of staged events management in the context of a Heritage Lottery Fund project.

Objectives:
To take an interdisciplinary approach to theorizing strategic management, using interdisciplinary approaches to heritage management (business, tourism, cultural management, creative industries management).
To engage with Newcastle Cathedral’s history to develop strategic interventions tailored to its realizing plans to set it at the heart of the city as a cultural nexus.
To engage in reflective practice about leading an aspect of management in a not-for-profit organization.

Research Context:
This project combines Heritage and management studies

Methodology:
• Reviewing all existing works on Strategic Heritage Management and Strategic Management theory from existing literature and the opportunity to draw on contemporary approaches to cultural heritage management practices.
• The second stage of the project will involve developing a series of interventions contextualized at the Cathedral testing the theory, using it as a case study for strategic management in a practice-based project involving future development, decision-making and budgetary management.
• The third stage involves analysis of reflective practice, setting it against existing theory, reflecting on managing in a not-for-profit organization

Please note eligibility requirement:
• Academic excellence of the proposed student i.e. 2:1 (or equivalent GPA from non-UK universities [preference for 1st class honours]); or a Masters (preference for Merit or above); or APEL evidence of substantial practitioner achievement.
• Appropriate IELTS score, if required.

For further details of how to apply, entry requirements and the application form, see
https://www.northumbria.ac.uk/research/postgraduate-research-degrees/how-to-apply/

Please ensure you quote the advert reference above on your application form.