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Dr F Xu, Prof D Buhalis
No more applications being accepted
Funded PhD Project (Students Worldwide)
About the Project
Gaming allows us to experience reality and can prepare and engage individuals for a future event. Smart phones make gaming part of everyday life and its potential to enhance a tourists experience represents a new industry frontier. This project will look into how to create a new industry paradigm by engaging tourists in a dynamic, personalized and contextualized experience, through Augmented Reality Gaming (ARG) delivered via smart phones.
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