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PhD Application Tips

Written by Maka Mutamiri

Starting a PhD is an exciting step. It’s a chance to study a subject you care about in depth and make your own contribution to knowledge. The application is your way to show your interest, skills, and ideas. Choosing a project, finding a supervisor, and writing a proposal are all important steps that bring you closer to your goal.


In this guide, I’ll share simple tips to help you through each stage. I’ll show you how to make your application stronger, explain what universities look for, and give advice on funding and interviews. The goal is to make the process as clear as possible and give you the confidence to apply for the PhD you want. Shall we get started?

#1 Understand what kind of PhD you’re applying for

At the start of your PhD journey, it helps to know that there are two main types of doctorate: advertised PhD projects and self-proposed PhDs where you design your own research plan. Each has a slightly different application process, so it’s worth knowing what’s expected before you apply.

Advertised PhD Projects

These are ready-made projects designed by the university or supervisor. Your main task is to show that you have the right background, skills, and motivation for that specific project. You’ll usually need to write a motivation letter or personal statement—this is your chance to highlight relevant experience and explain why you’re the best fit.

Even though you don’t need to write a full proposal, you still need to prove you’re a strong candidate. Tailor every application to the project, rather than re-using the same text for several programmes. Admissions teams can spot a generic statement very quickly.

One advantage of applying for a set project is that you’ll often know who your supervisor will be. Take time to read about their research and, if appropriate, consider sending them a short email to introduce yourself and show interest. This can help you stand out in a positive way.

Making your own research proposal

If you’re applying in subjects like Arts, Humanities, or Social Sciences, you’ll probably need to design your own PhD project. This means writing a research proposal that explains what you want to study, why it matters, and how you plan to carry it out. (You can find more detail in our full guide to writing a research proposal.)

The application process also involves finding the right university and supervisor for your idea. Look at staff profiles, read about their past work, and think about how your project could fit with their expertise. A good match makes your application much stronger.

Once you’ve found a potential supervisor, it’s a good idea to email them. Keep your message short: introduce yourself, outline your project in a few sentences, and ask if it sounds like something they’d be interested in supervising. This first contact can make a big difference.

#2 Decide how many PhDs you’re going to apply for

It’s risky to put all your hopes into just one application. Even strong candidates sometimes don’t get their first choice. Applying to more than one PhD gives you a better chance of success.

That said, quality matters more than quantity. Each application should be tailored to the project or university—recycling the same proposal or personal statement rarely works. Think about how much time you realistically have and aim for a number that lets you produce strong, thoughtful applications without overwhelming yourself.

#3 Speak to your academic referees

Most PhD applications ask for at least two academic referees. These are usually people who know your work well, such as a dissertation supervisor, course leader, or personal tutor.

The best references are detailed and personal, so give your referees plenty of notice. Share your research proposal or project details, remind them of your skills and past work, and explain why you’re applying. This helps them write a stronger, more supportive reference.

#4 Consider your funding options

Your funding options depend on the type of PhD you’re applying for. For advertised projects, funding is often included, which makes things easier—you won’t usually need to worry about money separately.

If you’re creating your own research proposal, you’ll normally need to organise funding yourself, either before or soon after being accepted. It helps to research available scholarships, grants, or bursaries early so you know what’s possible.

Your supervisor can be a great source of advice. They’ve guided other students through funding applications and can point you towards options you might not have considered, as well as tips to make your application stronger.

#5 Reflect on why you want to do a PhD

Take time to think about why you want to do a PhD and be ready to explain it in your application. It might be a desire to continue work you started during your Masters, or excitement about exploring a new area of study.

Also consider what comes after your PhD. You don’t need a fixed plan, but admissions teams like to see that you’ve thought about your goals. Whether you aim to stay in academia, teach, or use your research skills in another field, showing what motivates you helps make your application more compelling.

Tips from the author

Here are some extra tips before you start the application process of your dreams. As someone who has been in your very shoes before, it maybe daunting before you start but trust me you can do this! Just start – that is my first piece of advice….

  • Break it into steps: Applying for a PhD can feel like a lot but one way to make the process more easier is by simplifying it and taking it one step at a time.
  • Start early: Give yourself plenty of time—reach out to potential supervisors months in advance, draft your proposal in stages, and ask for feedback along the way. A rushed application often shows, so pace yourself.
  • Be honest and clear: Be open about your interests, goals, and even uncertainties when speaking with supervisors. Admissions teams want someone motivated, realistic, and ready to grow—not perfect.
  • Think about your future: Remember that this is your chance to shape your path. Explore ideas, make connections, and imagine where your research could lead.
  • Enjoy the process: With preparation and confidence, you can make your application stand out and take the first step on your PhD journey.

Video: How to apply for an advertised PhD


Frequently asked questions

Should I contact a supervisor before applying?

Yes, and it’s often a good idea. A short, polite email helps you check if your research idea fits their interests and if they’re taking new students. Keep it brief—introduce yourself, explain your idea in a few lines, and ask if they think it could work. This shows initiative and can make your application stronger.

How many universities should I apply to?

Most students apply to several programmes, not just one. This improves your chances of finding a place and securing funding. Aim for a mix of universities—some that feel like a strong match, and maybe one or two that are more of a “reach.”

What makes a strong personal statement for a PhD?

Your statement should connect your past study or work to your PhD idea. Be clear about why the subject matters to you and why you’re a good fit for that programme. Avoid general phrases—focus on your unique interests and goals.

How important are references?

References matter a lot. Strong, detailed letters from academics who know your work can tip the balance in your favour. Always ask well in advance, share your research idea with your referees, and remind them of your achievements so they can write something specific.

When should I start preparing my application?

At least 6–12 months before the deadline. You’ll need time to plan your proposal, contact supervisors, choose referees, and apply for funding. Early preparation means less stress and fewer mistakes.

Applying for a PhD

Want to find out more about what applying for a PhD involves? Check out our comprehensive guide to PhD applications.

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Last Updated: 03 September 2025