Immersive Commerce: Investigating the Role of Extended Reality (XR) in Shaping Branding and Marketing Strategies for Youth Engagement in e-Commerce
Edinburgh Napier University
School of Arts and Creative Industries
The shift from transactional to experiential digital commerce has accelerated with advances in Extended Reality (XR) technology. Major retailers, and particularly luxury brands, are increasingly exploring XR-based platforms to create engaging customer journeys. Read more
Supervisors: Prof V Charisis, Prof S Sawang, Dr X Tao
Year round applications
PhD Research Project
Self-Funded PhD Students Only