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We have 190 qualitative PhD Projects, Programmes & Scholarships

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qualitative PhD Projects, Programmes & Scholarships

We have 190 qualitative PhD Projects, Programmes & Scholarships

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Technology Interventions in Fan Engagement and Sport Tourism

Project Overview. Technology is reshaping the sport industry. From service robots and AI mascots to augmented and virtual reality, digital tools are increasingly used to enhance the fan experience, create new forms of engagement, and stimulate sport tourism. Read more
 Supervisor: Dr Y F Feng
 Year round applications  PhD Research Project  Self-Funded PhD Students Only
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Immersive Commerce: Investigating the Role of Extended Reality (XR) in Shaping Branding and Marketing Strategies for Youth Engagement in e-Commerce

The shift from transactional to experiential digital commerce has accelerated with advances in Extended Reality (XR) technology. Major retailers, and particularly luxury brands, are increasingly exploring XR-based platforms to create engaging customer journeys. Read more
 Supervisors: Prof V Charisis, Prof S Sawang, Dr X Tao
 Year round applications  PhD Research Project  Self-Funded PhD Students Only
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Generative AI and Consumer Behaviour: Perception, Persuasion and Participation

The project aims to analyse AI and its effects and uses in consumer behaviour. Particularly in a Fashion context but can be extended to other sectors. Read more
 Supervisor: Dr D Vazquez
 Year round applications  PhD Research Project  Self-Funded PhD Students Only
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Network meta-analysis for comparing diagnostic test accuracy

Often there is more than one medical test to diagnose a particular condition, for example, different brands of lateral flow test for COVID-19. Read more
 Supervisor: Dr S Donegan
 Year round applications  PhD Research Project  Self-Funded PhD Students Only
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Exploring health inequalities in the impact of unpaid caregiving on employment for carers of people with dementia

Background. Nearly 1 million people are living with dementia in the UK, with this number continuously growing. Unfortunately, care needs to be supplemented by family members and friends, as formal care does not meet all the needs of people living with dementia. Read more
 Supervisor: Dr C Giebel
 Year round applications  PhD Research Project  Self-Funded PhD Students Only
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Personalized Human-Robot Interaction with Emotionally Adaptive Mobility Assistants for Elderly Care

The research aims to develop an innovative assistive robotic system that integrates personalized emotional adaptation with mobility support for elderly users. Read more
 Supervisor: Dr K Song
 Year round applications  PhD Research Project  Funded PhD Project (Students Worldwide)
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Psychological intervention, cognitive training, functional rehabilitation and well-being in clinical populations with brain degeneration

The concept of human well-being is a fundamental aspect of our existence and is often particularly vulnerable upon diagnosis and/or progression of long-term neurological conditions for which there is no cure, such as Parkinson’s, Alzheimer’s and Huntington’s disease. Read more
 Supervisor: Dr A Ho
 Year round applications  PhD Research Project  Self-Funded PhD Students Only
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Language, Policy and Planning

This PhD is lead by the Language, Policy and Planning Research Unit in the School of Welsh. Projects include international research on language policy and planning, language rights and politics, language variation and change, sociolinguistics of bilingualism and multilingualism, and sociology of language. Read more
 Self-Funded PhD Students Only  Arts Research Programme
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Improving road safety in low- and middle- income countries

Ninety percent of the globe’s road traffic fatalities are located in Low- and Middle- Income Countries (LMICs) but the majority of research available to date addresses driver behaviour in high income countries. Read more
 Supervisor: Prof R Rowe
 Year round applications  PhD Research Project  Self-Funded PhD Students Only
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Understanding the societal barriers experienced by autistic adults

Research demonstrates that the mental and physical health of autistic adults is significantly poorer. than for non-autistic adults (Bishop-Fitzpatrick & Rubenstein, 2019; Cage, 2018). Read more
 Supervisor: Dr M Freeth
 Year round applications  PhD Research Project  Self-Funded PhD Students Only

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