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Consumer Responses to Data-Driven Digital Environments: Exploring Behavioural and Well-Being Outcomes
Nottingham Trent University
Nottingham Business School
The proliferation of data-driven digital environments has fundamentally reshaped how consumers interact with brands, platforms, and marketplaces (Shah & Murti, 2021). Read more
Supervisor: Dr A Y Yousaf
1 July 2026
PhD Research Project
Self-Funded PhD Students Only