Deceptive Advertising and Consumer Trust: Understanding Consumer Responses and Promoting Ethical Marketing
Nyenrode Business University
PhD Opportunities
Deceptive advertising involves false, misleading, or incomplete claims designed to influence consumer perceptions and decisions. Such practices may include omitting relevant information, presenting misleading sources, exaggerating product performance, or using branding cues that create false associations. Read more
Supervisors: Dr L Alvino, Prof H Robben
1 March 2027
PhD Research Project
Self-Funded PhD Students Only