Organising your social media presence doesn’t just mean optimising old accounts. It could also mean creating some new ones.
If you’re returning to study after a period in professional employment, you’re probably familiar with LinkedIn. If you’re heading to a Masters or PhD straight from an undergraduate degree, you may also be familiar with LinkedIn… and wondering what it has to do with students.
Put simply, LinkedIn is a great way of framing the way people discover you professionally, online.
You don’t necessarily need to be on LinkedIn all the time, but creating a profile can be a great way to make sure that when someone searches online for your name, they are presented with a list of the very best things you have to offer.
Showcase your best qualities; include your work experience, awards, and sporting achievements, all the societies and extra-curricular activities you’ve been involved in, and anything you have ever done for charity. Build up your network by adding your friends, course mates, lecturers, and colleagues.
Even if you already have a LinkedIn, now’s the time to take a look at it and make sure it reflects your goals as a postgraduate.
LinkedIn helps other people (including employers and recruiters) to create a detailed picture of the kind of person you are and the variety of things you have done. So keep your profile up to date, and make sure you have a decent photo and a relevant summary section.