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  AHRC Collaborative Doctoral Studentship in ARCHITECTURE and URBAN ADVERTISING: ‘personalisation’ of outdoor advertising (OoH) in the context of architecture/cities


   Architecture

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Prof R Koeck  No more applications being accepted  Funded PhD Project (Students Worldwide)

About the Project

Applications are invited for a fully-funded AHRC Collaborative Doctoral Studentship to join the Centre for Architecture and the Visual Arts (CAVA) (http://www.cava-research.org) in partnership with McCann Manchester (http://www.mccannmanchester.com) for a three year period of research leading to the award of PhD at the University of Liverpool.

CAVA provides a place for researchers who are interested in crossing disciplinary boundaries in the pursuit of rigorous research surrounding the creative and visual culture of architecture and cities. Our research is often methodologically underpinned by the use of techniques/theories that bridge analogue and digital culture and aims to provide insight into, and define new ways of thinking about, the representation of and engagement with architectural and urban forms, narratives and practices.

We are seeking to appoint a PhD student with a qualification in Architecture, Urban Design, Interaction Design, or related discipline who wishes to purse a doctoral study on the topic of the ‘personalisation’ of outdoor advertising (OoH) in the context of architecture/cities. The study we wish to pursue aims to offer insight into how personalised OoH advertising, within privacy and ethical boundaries, can engage the public not only in commercial terms, but also create a sense of ownership and positive influence on the visual culture of urban environments.

We are seeking an applicant who wishes to conceptualise future applications of digital, media and creative technologies (e.g. VR/VR/MR applications) in the context of architecture/cities and outdoor advertising. The student will work with CAVA and McCann Manchester on new concepts and has the opportunity to collaborate with the Virtual Engineering Centre (http://www.virtualengineeringcentre.com) for immersive visualisation, simulation and testing. We welcome applicants who see themselves as ‘creative technologists’ with a skillset or wish to work on VR/AR simulations and software such as Unity.

The stipend is at least £14,533 per annum for three years. In addition, the PhD registration fees for the Home, EU or International student will be covered for the entire period. Additional support for travel costs can be provided.

The minimum requirement is a first degree (First or Upper Second) in architecture, urban design, interactive design or related discipline with an interest/expertise in marketing and/or digital media and creative technologies.

To apply, please the following information to [Email Address Removed] by no later than 5pm on Friday 23rd June 2017.

• A short CV with prior academic qualifications and relevant information with regard prior expertise.
• A short statement (around 500 words) as to why they are interested in conducting this PhD, and why they are particularly suitable for this post (with reference to transferable skills and experience in engagement/impact and the topic area).
• The names of TWO academic references, who can be contacted after a successful shortlisting.
The successful candidate will be required to complete a postgraduate research application form (available from http://www.liv.ac.uk/study/postgraduate/applying/).

See also: http://www.cava-research.org/news-page

Interviews are planned to take place in the first week of July 2017, commencing Monday 6th July. It is intended that the post will start on 1st October 2017.

Informal inquiries are very welcome. Please contact Professor Richard Koeck, University of Liverpool, School of Architecture. [Email Address Removed]

Funding Notes

All HEIs receiving studentship funding from any AHRC scheme must adhere to the AHRC's standard eligibility criteria for student residency and academic qualifications. Only Home students and EU students who are ‘ordinarily resident’ in the UK for 3 years prior to the start of the studentship can apply.

The 'Training Grant Funding Guide' should be read alongside the 'Terms and Conditions of RCUK Training Grants' and the 'RCUK Training Grant Guide' which are both available to download from the RCUK website at: http://www.rcuk.ac.uk/funding/grantstcs/

Where will I study?


Project supervisors

Career overview

Professor Richard Koeck is a Professor and Chair in Architecture and the Visual Arts at the Liverpool School of Architecture and serves as the Director of the Centre for Architecture and the Visual Arts (CAVA). He holds a professional degree in Architecture from Germany and two postgraduate degrees from the University of Cambridge, specifically an M.Phil. and a Ph.D. in Architecture and the Moving Image. Between 2012 and 2014, he was the Director of Postgraduate Research and later served as Associate Dean/Head of Research & Impact from 2014 to 2017 at the School of the Arts, overseeing the strategic and operational research leadership across five departments. Professor Koeck''s research focuses on Architecture and Design theory and practice, exploring new ways of understanding the representation and engagement with architectural and urban forms, narratives, and creative design practices. His work integrates three interrelated domains: space, media, and people, and he is recognised for his insights into the future design of spaces, buildings, and cities. His research encompasses both physical spaces and their mediated expressions through various forms of visual arts, digital media, and artificial intelligence systems. As a multidisciplinary expert, Professor Koeck bridges architecture, design, and audio-visual digital media, concentrating on the intersection of space, media, and culture. He employs a transdisciplinary approach to explore the future of spatial design, focusing on innovative ideas and concepts in the design of buildings, cities, and interactive environments. He combines significant practice and industry experience with leadership in research and development, particularly in major UKRI-funded initiatives. In addition to his academic roles, he co-founded and directs CineTecture Ltd, delivering impactful projects across the UK, EU, and China. He is also a Creative Industry champion and participates in panels for leading funding bodies in the UK and EU, sharing his expertise through keynote addresses at international conferences and summits globally.


Research interests

Professor Koeck''s research is situated in Architecture and Design theory and practice, focusing on the representation of and engagement with architectural and urban forms, narratives, and creative design practices. His work combines three principal interlocking knowledge domains: space, media, and people. He is known for providing insights into the future design of spaces, buildings, and cities, studying both physical spaces and their mediated expressions through visual arts (such as film and animation), digital and locative media (including AR/VR and digital screens), as well as information and artificial intelligence systems. As a multidisciplinary expert, Professor Koeck bridges architecture, design, and audio-visual digital media, with a focus on the intersection of space, media, and culture. He specialises in combining design and systems thinking within a transdisciplinary, impact-driven framework to explore the future of spatial design. His research encompasses both physical spaces and their mediated expressions, aiming to generate innovative ideas, concepts, and insights into the design of buildings, cities, and interactive environments. Currently, he leads the £6.75m UKRI Creative Cluster initiative, MusicFutures: Transforming the UK’s Music Ecosystem, which aims to enhance Liverpool’s global reputation for music business and innovation while future-proofing the UK music industry on the global stage.

View Professor Richard Koeck's profile