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We have 54 marketing PhD Projects, Programmes & Scholarships

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marketing PhD Projects, Programmes & Scholarships

We have 54 marketing PhD Projects, Programmes & Scholarships

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Thought leadership as content marketing strategy in the AI era

Edinburgh Napier University
The Business School
How are B2B marketers navigating AI tools and techniques as they develop strategies to market themselves through social media marketing channels? How have… Read more
 Supervisor: Dr JC Cameron
 Year round applications  PhD Research Project  Self-Funded PhD Students Only
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Gendered Identity Work in Marketing Professions: Performance, Authenticity, and Career Trajectories in the Digital Age

Nottingham Trent University
Nottingham Business School
As marketing work in emerging economies becomes digitalized, performance-oriented, and visibility-driven, it is crucial for marketing research to understand how marketers build and perform gendered identities to provide innovative products and services, meet various stakeholders expectations and progress their careers (Alzahrani et al., 2026; Saxena, 2025; Varma et al., 2023). Read more
 Supervisor: Dr B Afreh
 1 July 2026  PhD Research Project  Self-Funded PhD Students Only
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Market Entry Strategies using Digital Platforms

Edinburgh Napier University
The Business School
With the advancement in technology and increased digital platforms to conduct global business, firms are enriched with a range of choices when it comes to foreign market entry strategies. Read more
 Supervisors: Dr MG Gutu, Dr JC Cameron
 Year round applications  PhD Research Project  Self-Funded PhD Students Only
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Business PhDs at a leading university

University of East Anglia
Faculty of Social Sciences
Norwich Business School is one of the top business schools in the UK, but what really makes us the ideal place to research and study for PhD?. Read more
 Funded PhD Programme (Students Worldwide)  Business Research Programme
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Marketing PhD Programme at Nanyang Business School (NBS)

Nanyang Technological University
Nanyang Business School
The NBS Marketing (MKT) PhD Programme has two main tracks, namely Consumer Behaviour and Quantitative Modelling. In Consumer Behaviour, the focus is on studying the psychological and social factors that influence consumers’ decision-making processes through experiments, surveys, and qualitative methods. Read more
 Funded PhD Programme (Students Worldwide)  Business Research Programme
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Responsible virtual assistant for effective marketing communication

University of Worcester
Worcester Business School
This self-funded Ph.D. opportunity seeks to contribute to current research in the field of marketing communication, Artificial intelligence (AI) related technologies, and consumer behavior and well-being. Read more
 Supervisors: Dr S Rezaei, Dr RW Wiid
 Year round applications  PhD Research Project  Self-Funded PhD Students Only
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Immersive Commerce: Investigating the Role of Extended Reality (XR) in Shaping Branding and Marketing Strategies for Youth Engagement in e-Commerce

Edinburgh Napier University
School of Arts and Creative Industries
The shift from transactional to experiential digital commerce has accelerated with advances in Extended Reality (XR) technology. Major retailers, and particularly luxury brands, are increasingly exploring XR-based platforms to create engaging customer journeys. Read more
 Supervisors: Prof V Charisis, Prof S Sawang, Dr X Tao
 Year round applications  PhD Research Project  Self-Funded PhD Students Only
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Technology Dependence and Consumer Vulnerability in Digital Marketing Ecosystems

Nottingham Trent University
Nottingham Business School
As digital platforms increasingly mediate individuals' consumption experiences, it has become crucial for marketing and public policy research to understand how individuals' continuing dependence on such platforms affects their agency and vulnerability (Borenstein, & Taylor, 2024; Laamanen et al., 2025; Stewart et al., 2024; Yadav et al., 2025). Read more
 Supervisor: Dr B Afreh
 1 July 2026  PhD Research Project  Self-Funded PhD Students Only
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PhD (School of Management) Doctorate

University of Bradford
Study a PhD at the University of Bradford and contribute new and significant knowledge to the field of business and management. Read more
 Self-Funded PhD Students Only  PhD Research Programme
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Accounting for the Future of Business: Performative Valuation of Data in B2B Firms

University of Sheffield
Management School
Research Context & Problem. What is the actual value of information processed and held by private companies? Data is frequently cited as the most valuable asset of the contemporary firm, yet the relationship between corporate data narratives and internal operational realities remains poorly understood. Read more
 Supervisors: Dr C Ward, Dr S Thornton
 26 June 2026  PhD Research Project  Funded PhD Project (Students Worldwide)
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School of Business - Tuition Fee Waivers

University of Leicester
University of Leicester School of Business - PhD fee waivers. Fee waiver support. Read more
 Funded PhD Programme (Students Worldwide)  Business Research Programme
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Examining the Drivers and Outcomes of Engagement with AI-Based Virtual Influencers

Nottingham Trent University
Nottingham Business School
The rapid rise of Virtual Influencers (VIs), computer-generated personas designed to simulate real individuals, is transforming the global marketing landscape and reshaping how brands connect with consumers in digital environments (Audrezet et al., 2025). Read more
 Supervisor: Dr A Y Yousaf
 1 July 2026  PhD Research Project  Self-Funded PhD Students Only
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Sport Business in Contemporary Contexts (Ref: 2026/LUL/ISB)

Loughborough University
Loughborough University in London
The Institute for Sport Business seeks to deliver research with a real-world impact in an era of significant social, economic and technological change. Read more
 Supervisor: Dr D Read
 31 July 2026  PhD Research Project  Self-Funded PhD Students Only
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Multi‑Source Visual Nudges: A Visual Marketing Approach to Influencing Regenerative Tourism Behaviour in UK Heritage Sites

Nottingham Trent University
Nottingham Business School
Heritage tourism contributes significantly to the UK economy, generating £145.8 billion in 2023. However, this economic value is accompanied by escalating environmental pressures. Read more
 Supervisor: Dr D Abdullah
 1 July 2026  PhD Research Project  Self-Funded PhD Students Only
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Management Research Mphil/PhD

King’s College London
King’s Business School
King's Business School invites applications for full-time and part-time students in Management Studies, to start in October 2026. Read more
 Funded PhD Programme (UK Students Only)  Business Research Programme
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