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marketing PhD Projects, Programs & Scholarships

We have 66 marketing PhD Projects, Programs & Scholarships

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  The perception of cycling and cyclists amongst non-cyclists: exploring opportunities for social marketing interventions to increase commuter cycling rates in the UK.
  Dr S Allison
Applications accepted all year round
The aim of the research is to explore the perception amongst non-cyclists of cycle commuting and cyclists in order to gain insights to inform social marketing interventions designed to increase cycling rates.
  Crowdsourcing methods to measure Tobacco Industry marketing of traditional tobacco and new tobacco products
  Dr J Cranwell
Application Deadline: 16 January 2019
It is well established that exposure to paid and unpaid tobacco advertising, and promotion is a risk factor for the uptake of smoking in youth.
  Data-driven multi-criteria decision making with marketing applications
  Prof A Ishizaka, Dr G Pino
Application Deadline: 17 February 2019
Applications are invited for a fully-funded three year PhD to commence in October 2019. The PhD will be based in the Faculty of Business and Law, and will be supervised by Professor Alessio Ishizaka and Dr Giovanni Pino.
  From East to West: Understanding Tourism Development in Scotland from a Chinese perspective - investigating how Scotland as a tourism destination provides appealing offering(s)
  Dr X Chen
Application Deadline: 31 March 2019
Tourism industry has continuously contributed 5% to the Scottish GDP since 2015 (ScotGov, 2015) and this economic contribution is projected to be more significant due to Brexit (Tourism Alliance, 2017).
  Communicating complex risks through social media: The role of social influence on risk attenuation
  Dr D Nunan, Dr G Viglia
Application Deadline: 17 February 2019
Applications are invited for a fully-funded three year PhD to commence in October 2019. The PhD will be based in the Faculty of Business and Law, and will be supervised by Dr Daniel Nunan and Dr Giampaolo Viglia.
  Smart meters and the fuel poor: assessing perceived personal advantage at the convergence of culture, structure and agency
  Dr T Woodall, Mrs J Rosborough
Applications accepted all year round
Smart meters are at the vanguard of a new breed of intrusive domestic technologies that will, ultimately, need to be promoted, accepted, and normalised into daily lives.
  “Consumer-Brand relationship and Responsible Consumption in Liquid versus Solid Consumption” (Advert Reference: RDF19/BL/MOS/CUI)
  Prof C Cui
Application Deadline: 25 January 2019
In the current transformation to digitalisation and social media in marketing and consumption, consumers are getting more involved in ephemeral, access based, and dematerialised consumption (liquid consumption) in contrast to enduring, ownership-oriented and tangible consumption (solid consumption) (Bardhi & Eckhardt 2017).
  Birmingham Business School Doctoral Scholarships
 . The Birmingham Business School (BBS) is renowned for its research. With over 200 lecturing and research staff, many internationally recognized authorities in their fields, our research contributes to academic debates worldwide.
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